The name was born at Vanderbilt 121, Fort Greene, Brooklyn, New York. While studying endlessly to get my MBA and playing hard semi-pro soccer, I was laying down the first funding bricks to what will become my future. As of now it is still a mash-up between my street smart interests and a passion for sustainable urban development - doesn't matter whether it is within boarding or enabling the growth of a sustainable megacity. As long as it is changing the rules of the game, people’s habits and values, I believe it is valid: “…the truth is that the best organizations and brands are the ones that strive to make a difference in the world!” Open Innovation is the answer to all, and by being curious of different cultures and the diversity in the world, I am keeping my track towards the future fresh.

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